Alex Johnson – Journalist at Large

An analog journalist in a digital world

Posts Tagged ‘journalism

The Reader’s Guide to Journalists (Cont’d)

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Rule No. 39: Anything that has been common knowledge for less than three hours is breaking news.

Read all the rules.

Written by Alex

March 12, 2014 at 10:36 am

The Reader’s Guide to Journalists (Cont’d)

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Rule No. 35: A survey’s rigor is inversely proportional to its “wow” factor.

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Written by Alex

March 11, 2014 at 4:28 pm

The Reader’s Guide to Journalists (Cont’d.)

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Rule No. 34: Sources we like say “going to” and “want to.” Sources we don’t like say “gonna” and “wanna.”

Read all the rules.

Written by Alex

March 6, 2014 at 12:18 pm

Life on general assignment

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In the new world at NBC News, I’m now doing general assignment after many years covering various beats. That yields a certain variety to one’s work week.

At 1 o’clock this morning, I was hunched over a spreadsheet calculating word-frequency counts for President Obama’s State of the Union address. Ten hours later, I was writing this:

One of the busiest interstates in the U.S. remained closed Wednesday, hours after a semi-trailer transporting French vanilla coffee creamer overturned in Phoenix, coating more than 150 feet of the highway with a white slick of delicious-smelling traffic hazard.

You never know what life on GA will bring next.

Grab your coffee mug: French vanilla creamer closes busy Arizona interstate (NBC News)

Written by Alex

February 13, 2013 at 12:02 pm

#JournalismRules update: ‘exclusive’; ‘scoop’

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I’ve updated The Reader’s Guide to Journalists with two new entries. Check it out and pass along your proposed rules.

Written by Alex

September 27, 2012 at 11:18 am

Can you scientifically quantify social media opinion?

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Over at NBCNews.com, we’ve started publishing daily charts tracking what people are saying about the presidential and vice presidential candidates on Twitter and Facebook. Here’s today’s for the weekend (click here for the full-size version):

Full social media chart Aug 26 2012

In my analysis, I write:

In recent weeks, Obama has generally led Romney by two to seven percentage points in national polls, which carefully select their samples to reflect Americans most engaged in the election and registered to vote.

The picture is different among Americans who have gone online to talk about the election, however — NBCPolitics.com’s analysis indicates that that narrower but more diverse sample of the country prefers Romney by 36 percent to 32 percent overall and by 51 percent to 49 percent when they’re compared head to head:

'Intent to vote' sentiment Aug 26 2012

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Nope, I haven’t changed jobs, or: Welcome to NBCNews.com

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But my employer changed names:

NBC News has acquired full control of msnbc.com and its digital network from Microsoft Corp. and is immediately rebranding the site as NBCNews.com.

Many details of the arrangement remain to be worked out, and financial terms weren’t disclosed.

But NBC News President Steve Capus said the site — one of the news industry’s earliest and most successful online operations — would become part of NBC News Digital, a new division led by Vivian Schiller, the former president and chief executive of National Public Radio. Schiller joined NBC News as chief digital officer last year.

Full story (M. Alex Johnson/NBCNews.com)

Written by Alex

July 15, 2012 at 5:35 pm

‘Alternative story telling’? No — just telling the story

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Sometimes reporting, editing and producing a breaking news story can be frustrating, because two new developments land on your doorstep before the last one has made it through the production process.

That’s what happened when a gunman entered a real estate office in Valparaiso, Ind., today and took about 10 hostages.  So in parallel with writing msnbc.com’s running main story, which you can read here, I also set up a Storify stream, immediately publishing news, images and local reaction as they came in. By the end of the day, it was a lively, largely unintermediated narrative of the entire drama as it unfolded:

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Written by Alex

May 25, 2012 at 4:29 pm

In re the frumious beer bet

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Update [May 9, 8:10 p.m. ET]: Now you can even buy a Bandersnatch Cummerbund T-shirt.

Original post: I worked there seven years, but it took this to finally get my name in The Washington Post.

In re Bandersnatch Cummerbund controversy (Lisa de Moraes/The Washington Post)

Written by Alex

May 8, 2012 at 7:26 pm

Anatomy of a walkback

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Over at msnbc.com, I’ve posted an update on Benjamin Colton Barnes, the former Army private believed to have shot Park Ranger Margaret Anderson in Mount Rainier National Park over the weekend.

Here’s the key passage:

In July, the mother of Barnes’ young daughter said in court papers seeking a protection order that he “has possible PTSD (post-traumatic stress disorder) issues.” News organizations — including msnbc.com— noted the court filings and reported that Lewis-McChord is considered one of the most troubled bases in the U.S. military, with an alarming record of violent incidents and suicides among veterans returning from Iraq.

But as more has been learned about Barnes, it appears that his troubles may have had little to do with his service in Iraq or his having been stationed at Lewis-McChord.

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Written by Alex

January 4, 2012 at 12:55 pm