Reporting: Branded! Public schools court corporate sponsors
Schools across the country are dropping their resistance to advertising, selling the rights to name their facilities to local businesses as education budgets fall further behind in the stagnant economy.
That’s why field hockey and lacrosse players at Hempfield High School in Landisville, Pa., practice and compete on Heart of Lancaster Hospital Turf Quad. At Conestoga Valley High School in Lancaster, Pa., the baseball team plays at SmileMaker Dental Field. At Wilson High School in West Lawn, Pa., the basketball teams compete at Discovery Federal Credit Union Gym.
Full story (Alex Johnson/msnbc.com)
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August 6, 2010 at 7:33 am